Press Release

Buffalo Bill’s Business Ingenuity Inspires Award-Winning Author

PUBLISHED: Tuesday, August 8, 2023 by Emilee Howell

Buffalo Bill's Business Ingenuity Inspires Award-Winning Author

Finding Modern-Day Inspiration in the Wild West

CODY, WYOMING: From award-winning author, educator, and entrepreneur Carole Marsh Longmeyer comes an exciting new release, "The Buffalo Bill Business Book – William F. Cody’s Wild West Business Acumen and Advice for One and All." This latest offering, which captures the entrepreneurial spirit and ingenuity of William Cody, better known as Buffalo Bill, is a must-read for history buffs and business enthusiasts alike. 

In "The Buffalo Bill Business Book," Longmeyer explores the life and times of one of America's most colorful and fascinating figures. Through her meticulous research and engaging prose, she tells the story of Cody's journey to become a trailblazing entrepreneur who created one of the most popular and enduring shows in American history. Her new book highlights the incredible and intrepid rise of Bill Cody to worldwide fame and success with his global Wild West.

Paired with his story is advice on all aspects of business, lessons to learn from his experiences, and comments from the author on her own derring-do how-to for new business startups. “Bill was a business genius,” Longmeyer says. “It was the Center of the West's remarkable exhibition on the Wild West that fueled my admiration and sparked my imagination for this book.” 

For over twenty years, Longmeyer has written books aimed at helping students and adults alike in their career journeys. "The Buffalo Bill Business Book" is the latest addition to these popular titles focused on business acumen and inspiring entrepreneurship.

“I was born a writer and became the unlikeliest of entrepreneurs,” says the author. “As a young mom with two small children, I founded a company in 1979 on my kitchen table with a rotary phone and no money; it can be done! That company will be fifty years old soon, leaving most of my competitors in my dust!” 

The author is also widely known for her Carole Marsh Mystery series for ages 7-14, especially “The Mystery at Yellowstone National Park.” She has visited Wapiti School in the past and recently visited Cody again this summer with her family. “The Buffalo Bill Business Book” is available now at Meanwhile, Longmeyer is already fast at work on the next title in this series, “The Blackbeard the Pirate Business Book.”


Press Contact: For more information, please contact Michael Conley at 770.631.4222 x43 or